In its simplest form, it could be made with just one person a more sophisticated version might even involve a crowded stadium. Moreover, there is a level playing field for celebrities and fans alike, with no guarantee of success for either group. There is a strong vein of humour running through each video that is not dependent on language, further increasing its potential to spread virally. The 'Harlem Shake' was first featured as the opening segment in a video by George Miller under the moniker of YouTube user 'DizastaMusic'. Five teenagers from Australia, using the name TheSunn圜oastSkate, replicated this segment in their own video, which quickly gained popularity. Viral spread Ĭambridge, UK images of one of 4000 videos a day uploaded at the peak of the meme's popularity.Īs more people replicated the original video and uploaded their own versions to YouTube, Harlem Shake rapidly became an Internet meme. On February 10, 2013, the upload rate of Harlem Shake videos reached 4,000 per day, or one every 21.6 seconds. As of February 11, about 12,000 versions of the popular Internet meme had been uploaded to YouTube, garnering over 44 million unique views. By February 15, about 40,000 Harlem Shake spinoff videos had been uploaded, generating over 700 millions views. Harlem Shake hit the 1 billion view mark on March 24, 2013, just 40 days after its first upload, according to Visible Measures. From the day when the first video was uploaded until it hit 1 billion views, the videos were accumulating an average of more than 20 million views a day. The time it took for Harlem Shake to hit 1 billion views is half the time 'Gangnam Style' took to hit 1 billion views and almost a sixth of the time that it took 'Call Me Maybe'. On April 4, Harlem Shake had 1.21 billion views.
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